employees stray help
Co-Branded Merchandising
Point-of-Sale Giving
Cause Marketing
Brand Alliances

Connect Your Brand With Uncompromising, Life-Saving Compassion

Partner with India’s most respected animal welfare institution. Build genuine customer loyalty through transparent, measurable, and highly marketable cause-marketing campaigns.

Architecture of Giving

Collaborative Partnership Models for Modern Brands

Turn everyday customer touchpoints into life-saving medical care and permanent sanctuary support.

Direct Philanthropy

1. Point-of-Sale / Percentage-of-Sale Campaigns

Direct a fixed rupee contribution or percentage of sales from flagship products, seasonal lines, or holiday launches directly to VOSD critical-care trauma wards.

Micro-Donation Workflows

2. Round-Up at Checkout

Seamless integration for quick-commerce checkouts, food delivery aggregators, fashion D2C brands, and mobile wallets. Customers opt in with 1 click to round up their order to the nearest ₹10, ₹50, or ₹100.

Rewards to Rescue Impact

3. App & Loyalty Program Integrations

Enable credit cardholders, frequent travelers, and SaaS app users to redeem idle points, cashback credits, or game badges into tangible canine care parcels, trauma medications, and orthopedic beds.

Capsule Collaborations

4. Co-Branded Products & Merchandising

Co-design exclusive capsule collections, lifestyle apparel, companion animal products, sustainable deskware, or eco-accessories. Products carry official VOSD co-branding, with rescue origin stories embedded in the packaging.

Institutional Leverage

Why Market Leaders Build Alliances with VOSD

Uncompromising integrity and world-class digital storytelling assets to elevate your corporate reputation.

Reputational Integrity

Over a decade of unblemished animal rescue governance, rigorous fiscal compliance, and radical transparency. Zero administrative leakage with full 80G and statutory MCA clearances.

Rich Storytelling Assets

Complete access to 4K cinematic video b-roll, micro-documentaries, before-and-after survival diaries, and studio photography tailored for paid social, PR announcements, and ESG filings.

Engaged Community

Direct engagement across VOSD’s organic, hyper-engaged digital community of 500,000+ conscious pet parents, corporate professionals, engineers, and civic leaders across Tier-1 metros.

Statutory & Legal Directorate
Consumers in 2026 don't want empty corporate promises, they demand verifiable, tactile social action. When a brand partners with VOSD, their customers see the exact paralyzed pup whose wheelchair was built or the trauma patient whose surgery was funded.
- Statutory & Legal Directorate, VOSD Trust
Fast-Track Form

Explore a Brand Cause-Marketing Alliance

Connect directly with our Brand Alliances & Partnerships Directorate to structure a tailored, high-converting campaign.

Strict Non-Disclosure & Mutual Brand IP Protection Assured.

Alliance Framework At-A-Glance

  • Active Partners: 120+ Top Brands
  • Campaign Formats: POS, Round-Up, Loyalty
  • Turnkey MoA Legal: Ready in 48 Hours
  • Media Collateral: 4K Video & B-Roll Access
  • Tax Governance: 100% 80G Compliant

Brand Partnership Kit

Includes vector badge guidelines, co-marketing templates, consumer PR release boilerplate, and standard MoA legal agreements.

Why we are unique

registered
Registered Trust

80G, FCRA & DARPAN

established
Established in 2011

Founded by Rakesh Shukla

welfare
100% for Animal Welfare

All donations directly supports rescue, medical care, rehab, etc.

largest
India’s Largest

Canine Welfare Institution

protected
Protected Sanctuary

No walk-ins. Location shared only when necessary.

lifetime
Lifetime Commitment

Lifelong care, rehabilitation & shelter for rescued dogs.

vet care
Advanced Veterinary Care

Specialised treatment for complex & critical cases.

Ready to Launch a High-Converting Cause-Marketing Campaign?

Join India's leading consumer brands in driving tangible brand loyalty through radical, verified animal rescue. Our legal and marketing kits are fully turnkey.

Frequently Asked Questions by CMOs & Brand Teams

How do we track and audit customer donations from sales or checkout round-ups?

VOSD provides a dedicated programmatic dashboard or a monthly audited reconciliation statement. Every transaction is matched against medical ledger units, such as surgical pins, rabies vaccinations, or daily sanctuary feed bags, backed by our statutory auditor’s certifications.

Standard e-commerce round-up and percentage-of-sales partnerships can be operational within 48 to 72 hours via our pre-approved turnkey MoA template. Custom physical merchandise capsules or deep API loyalty integrations typically launch within 2 to 3 weeks.

Yes. Authorized brand partners receive official high-resolution vector lockups, partner seal badges, and verified canine profile cards for product packaging, hangtags, and digital PDPs under our standard bilateral brand co-marketing agreement.

Yes. VOSD is a registered 100% Not-for-Profit Public Charitable Trust holding 12A, 80G, and Ministry of Corporate Affairs Form CSR-1 registrations. Remittances qualify for applicable tax exemptions under the Income Tax Act, 1961.